In January of 2020, 18 Realtor® members of the REALTOR®
Association of Sarasota and Manatee earned the Commitment to Excellence (C2EX) endorsement from
the National Association of Realtors®. The endorsement goes to Realtors® who have demonstrated
knowledge and competency in 10 core areas of real estate practice.
1. Client service
2. Professional reputation
3. Real estate law
4. Realtor® Code of Ethics
5. Equal service to all (Article 10 of the Code)
6. Advocacy of real property ownership
7. Trust and integrity
8. Use of technology
9. Data privacy
10. Areas of practice
The newly C2EX endorsed agents in Sarasota and Manatee counties are: Benjamin Bakker, Georgina
Clamage, David Clapp, Terrence Cook, Shannon Cooley, Darla Furst, William Geller, Sherry Grooms,
Judy Hall, Victoria Huberty, Elise Jakub, Maryellen Paterson, Carla Rayman Kidd, Peter Rivera, Linda
Starcher, Mousa Wakileh, Robin Wentz, and Peter West. These Realtors® join 50 other endorsed
members in the two-county area. For a full list of local C2EX endorsed Realtors®, visit
“C2EX is an exciting program that challenges Realtors® to elevate their standards of professionalism to
support their customers and peers,” said David Clapp, 2020 President of the Realtor® Association of
Sarasota and Manatee. “Our association is committed to having more members earn the endorsement and
is encouraging consumers to use a Realtor® who has made a commitment to excellence.”
Launched in November 2018, the Commitment to Excellence program sets the standard for what it means
to be a professional in the real estate brokerage business. The C2EX endorsement is available only to
Realtors®. It is earned through a self-directed program that enables real estate professionals to assess and
build on their competency in each of the core areas.
In addition to demonstrating competency in all 10 areas, these agents were required to show a
commitment to creating and maintaining an environment that promotes excellent customer service
consistent with these standards.
“Earning the Commitment to Excellence endorsement is a true accomplishment and an affirmation to
consumers that you stand for ethics and professionalism in your work,” says 2020 NAR President Vince
Malta. “Advances in technology and online user experience are making our business more and more
seamless, and that’s fantastic,” Malta says, “But with new technology can come vulnerabilities. A C2EX
endorsement offers consumers the ease of mind that they have a skilled adviser, committed to conducting
business at the highest standards, helping them through what may be the largest purchase or sale in their
The Realtor® Association of Sarasota and Manatee (RASM) serves over 7,000 members with technology,
training, and networking programs to elevate Realtor® success and professionalism in the community.
Members of RASM are also members of the National Association of Realtors®, America’s largest trade
association, representing over 1.3 million members involved in all aspects of the residential and
commercial real estate industries.