SARASOTA, Fla. (April 30, 2020) – In April of 2020, 8 Realtor® members of the REALTOR® Association of Sarasota and Manatee earned the Commitment to Excellence (C2EX) endorsement from the National Association of Realtors®. The endorsement goes to Realtors® who have demonstrated knowledge and competency in 10 core areas of real estate practice.

1. Client service
2. Professional reputation
3. Real estate law
4. Realtor® Code of Ethics
5. Equal service to all (Article 10 of the Code)
6. Advocacy of real property ownership
7. Trust and integrity
8. Use of technology
9. Data privacy
10. Areas of practice

The newly C2EX endorsed agents in Sarasota and Manatee counties are Sherry Adams, Timothy Birkey, Christine Claxton, Rita Conway, Linda Keenan, Robert Paul, Kelly Rosenberg, Lorna Yankee. These Realtors® join 99 other endorsed members in the two-county area. For a full list of local C2EX endorsed Realtors®, visit myrasm.com/c2ex.

“C2EX is an exciting program that challenges Realtors® to elevate their standards of professionalism to support their customers and peers,” said David Clapp, 2020 President of the Realtor® Association of Sarasota and Manatee. “Our association is committed to having more members earn the endorsement and is encouraging consumers to use a Realtor® who has made a commitment to excellence.”

Launched in November 2018, the Commitment to Excellence program sets the standard for what it means to be a professional in the real estate brokerage business. The C2EX endorsement is available only to Realtors®. It is earned through a self-directed program that enables real estate professionals to assess and build on their competency in each of the core areas.

In addition to demonstrating competency in all 10 areas, these agents were required to show a commitment to creating and maintaining an environment that promotes excellent customer service consistent with these standards.

“Earning the Commitment to Excellence endorsement is a true accomplishment and an affirmation to consumers that you stand for ethics and professionalism in your work,” says 2020 NAR President Vince Malta. “Advances in technology and online user experience are making our business more and more seamless, and that’s fantastic,” Malta says, “But with new technology can come vulnerabilities. A C2EX endorsement offers consumers the ease of mind that they have a skilled adviser, committed to conducting business at the highest standards, helping them through what may be the largest purchase or sale in their life.”

The Realtor® Association of Sarasota and Manatee (RASM) serves over 7,000 members with technology, training, and networking programs to elevate Realtor® success and professionalism in the community. Members of RASM are also members of the National Association of Realtors®, America’s largest trade association, representing over 1.3 million members involved in all aspects of the residential and commercial real estate industries.