Thank you for serving our Association as an Ambassador. Your task is simple: keep your fellow broker and office informed of the topics and resources provided by the REALTOR® Association of Sarasota and Manatee. Use the information on this page to support you with your RASM updates within your offices.
The 5 Ambassador Steps
- Set up a time to have a one-on-one meeting with your broker.
- Ask your broker “what is the biggest challenge you’re facing as a broker?”
- Communicate with your broker regarding the resources of the Association.
- Use the Member Services Guide and the resources on this web page: RASM calendar, downloadable items, etc.
- Ask your broker if they would be willing to allow you, as your office’s RASM Ambassador, to speak at broker office meetings.
- Provide your feedback following your broker meeting using the feedback form.
What is the benefit of volunteering and being involved within the Association?
- Some of the best education available in real estate comes from REALTOR® associations.
- It tends to be professionally-oriented rather than sales-oriented.
- Volunteers have input into the courses and designations that come to the associations.
Exposure to Different Business Practices
- Seeing how other professionals from other companies do business can expand your breadth of knowledge.
- It’s impossible to avoid seeing how other people run their businesses.
- Volunteers can learn about other areas of expertise, potentially expanding their income potential.
- The surest way to succeed in business is to surround yourself with people who are already succeeding.
- Everyone likes making friends.
- Get to know business partners before you hire someone off of Google. These partners tend to be more entrenched in the business and more ready to work with REALTORS® to earn their business.
Increased Visibility in the Marketplace
- Agents are more likely to treat other agents fairly or give them an edge in a negotiation if they know them already (or at least know of them).
- Showing the public association involvement is an excellent marketing tactic.
Knowledge of What’s Coming Up Before It Hits the Mainstream
- Customers base their opinions of agents on education, market knowledge, and proficiency. The ability to demonstrate even cursory knowledge of upcoming trends can be enough to induce a member of the public to work with a REALTOR®.
- Agents who know what’s coming down the road can make sure they’re in compliance with changing laws and make sure their business practices are ready for market shifts.
- Volunteers have the ability to give input into legislation, regulation, MLS offerings, association events, and more.
- A history of REALTOR® association work can set a REALTOR® apart while customers are shopping for agents.
- Committee work is viewed favorably by the public and can bolster resumes that are shorter in work or professional experience.
- Association involvement increases hire-ability and the broker’s desire to retain involved agents.
Sense of Belonging
- Real estate can be a lonely business; involvement in the association community can help agents make friends and create rapport with each other.
- Association involvement can contribute to a sense of identity for newer agents.
- Agents who are involved in associations tend to be active in real estate longer than those who aren’t, primarily because of the built-in support systems.
- Associations are very involved in charitable work; association involvement can provide a roadmap to those agents who want to give back but don’t know how.
- Involvement in REALTOR® community events creates opportunities to meet like-minded people in the community, which can directly lead to new opportunities.
- The old saying ‘quit complaining and start a revolution’ is custom tailored for REALTOR® associations. Associations have the clout, the relationships, and the funds to make real legislative change.
- Involved REALTORS® tend to have higher take-home pay due to better business practices and increased proficiency.
- Different perspectives on what’s happening in the market can lead to new business opportunities that would be invisible to agents not ‘in the know.’
… most importantly, tell YOUR association story!
- Give specific examples of something the agent can relate to that happened to you because of your involvement.
- Create an emotional reason why stepping into involvement makes sense.
- Introduce agents to a peer you think has the potential to become a role model or trusted colleague of the agent.
- Recommend specific committees or events you think might interest the agent.
- Be AUTHENTIC and GENUINE.