Less Noise. More Value. A Smarter Way to Stay Connected with RASM.

At the REALTOR® Association of Sarasota and Manatee, we’ve heard you.

Through recent focus groups and our member survey, one message came through clearly: your inbox is crowded, and you want communications from RASM to be timely, relevant, and worth your attention.

As part of our 2026 Communications Strategy, we’re making intentional changes to how and how often we communicate with you. The goal is simple: fewer emails, more relevance, and easier access to the information you care about most.

What’s Changing

Moving forward, you can expect fewer, more targeted emails from RASM. Rather than sending broad messages to everyone, we’re focusing on delivering content that aligns with your interests, your role, and your professional goals.

Here’s what will stay consistent:

• RASM Up will continue to be sent weekly
• Broker and Business Partner newsletters will be sent monthly
• Other specialty emails will move to an every other month schedule

This approach allows us to reduce clutter while still keeping you informed about what matters most.

You’re in Control of What You Receive

The biggest change is that you now have more control.

Members are strongly encouraged to update their communication preferences so we can tailor emails and text messages specifically to you. You can choose to receive updates related to:

• Advocacy
• Mandatory notices
• Events
• Community and volunteer opportunities
• Member benefits
• Association and governance updates
• Professional development
• Broker alerts

You can also opt in to receive text messages, which will follow the same subscription categories as email. Texts are designed to supplement email, not replace it, and provide timely reminders and updates you don’t want to miss.

Update Your Communication Preferences

A Shift Toward Self Service

Because you’ll be receiving fewer emails, we’re also making it easier to find information without waiting for it to land in your inbox.

RASM is in the process of revitalized several key landing pages that now serve as self service hubs, including:

• Professional Development
• Broker Resources
• Advocacy
• RASM REALTORS® Charitable Foundation
• Business Partners

These pages are live now and designed to give you quick access to current, accurate, and relevant information anytime you need it.

Why This Matters

This isn’t about sending less for the sake of sending less. It’s about being more intentional, more strategic, and more respectful of your time.

By updating your preferences and using our refreshed web resources, you help us:

• Deliver information that’s actually useful to you
• Reduce inbox fatigue
• Communicate more clearly and effectively

And in return, you get a cleaner inbox and better access to the tools and updates that support your business.

If you haven’t already, we strongly encourage you to take a few minutes to update your preferences and explore the new landing pages.

Less noise. More value. That’s our commitment to you.