Introducing the Commercial Real Estate Alliance

Commercial Real Estate is everywhere: your local coffee shop, industrial park, downtown main street, and even the office where you work. For more than 30 years, the commercial division at your local REALTOR® Association has brought together commercial real estate professionals to be the leader in our marketplace by promoting business development.

When the REALTOR® Association of Sarasota and Manatee (RASM) began a sub-branding project to further define their brand, the Board of Directors from the Commercial Investment Division took this as an opportunity to take a closer look at their own brand and its position in the community.

First, the CID Board felt it was important to remove the word “investment” from their name. They agreed that this word limited the group’s ability to expand beyond the perception that they sound like a commercial brokerage or a group of investors, and not the REALTOR® and Business Partner members who make up the group. The CID formed a Marketing Subcommittee to review new naming options that fully encompass the vision of the commercial group at RASM.

The one word they kept coming back to? “Alliance.”

“Alliance” is defined as a “union or association formed for mutual benefit.” The subcommittee agreed that everyone involved in their network mutually benefits from professionalism in the commercial real estate market. Not only are members in alliance with each other, but the group itself is an alliance between the business community and its members: local, professional, commercial REALTORS®.

The CID Board of Directors has approved their recommendation to change their name from Commercial Investment Division to the proposed name: Commercial Real Estate Alliance (CREA). CID members will vote on the name change at their General Membership Meeting on November 19, 2019, from 11:30 a.m. – 1:30 p.m. at RASM South.


The Commercial Real Estate Alliance brings together more than 300 commercial brokers and salespersons, lenders, attorneys, insurance agents and professionals involved in all aspects of the commercial real estate market.

With the new name, the Alliance brings more opportunity for more connections. The Board of Directors has set a 2020 goal to position CREA within the local community as a source for commercial real estate.

The main objectives of CREA remain the same:

  • To unite those engaged in commercial real estate activities for the purpose of exerting a
    beneficial influence on matters affecting the profession and related interests.
  • To promote commercial real estate business activity among members
  • To provide members the opportunity to better serve the public through formal and informal


Commercial members are invited to attend the General Membership Meeting on November 19, 2019, from 11:30 a.m. – 1:30 p.m. at RASM South to cast their vote on the proposed name change. Members will also vote on the slate of 2020-2022 CID Officers and Directors at this meeting.