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In today’s competitive business environment, it often takes more than just motivation and initiative to succeed. Earning the Graduate, REALTOR® Institute (GRI) designation is a way to stand out to prospective home buyers and sellers as a REALTOR® who has gained in-depth knowledge on technical subjects as well as the fundamentals of real estate.
Also, according to the National Association of Realtors (NAR), Realtors who earn the GRI designation make $30,000 per year more on average than those without a GRI designation.
Standards of Practice
Module 101: Professionalism and the Law
In GRI 101, Realtors® will learn just what sets them apart from real estate licensees. Professional Standards will guide you through the National Association of REALTORS® Code of Ethics, and the expectations and requirements of the Florida Real Estate Commission (FREC). The Law portion will expand on the real estate law learned in the basic sales associate’s course to help participants identify and understand legal issues that arise. Learning how to take a proactive role in preventing fair housing violations will reduce a licensee’s exposure to liability… and that’s what Fair Housing and Diversity will provide. Awareness of federal fair housing laws and sensitivity to consumer diversity is vital to business success, reputation and growth.
Module 102: Starting Your Business
Real estate contracts are the most used, yet most misunderstood documents in the profession. But in GRI 102, Contacts to Contracts will provide you with the key to understanding the fundamentals of contract law, including the process of offer, counteroffer, and acceptance. Setting goals is a critical element of planning for success – personal and professional. Goal Setting and Business Planning for the Real Estate Professional will assist you in identifying and defining business goals, and in designing the business plan that will help you to effectively achieve your goals.
Module 103: Maximize Your Profitability
A key part of the real estate transaction is financing. The Finance portion of GRI 103 will bring awareness of the latest developments in finance to help clarify the economic status and affordability of the real estate market for customers. And if people could get what they want merely by asking for it, negotiations would not be necessary. Negotiating and Counseling will teach you how the successful negotiator makes certain that every participant in the negotiation views the result as a successful outcome and how to use your real estate expertise and experience to counsel the home-buying consumer. The Law portion will provide a “red flag notice” of when participants are potentially going into a danger zone – the unlicensed practice of law.
Essential Real Estate Techniques
Module 201 – It’s All About You!
In GRI 201, you will learn the skills to create a personal promotion plan that is both effective and lasting. Sales and Marketing are discussed in relation to the buying and selling of real estate by demonstrating communication models that gain appointments, listings, and answer listing objections. In addition, learn to prepare a pre-listing and listing presentation, and to apply the elements of a marketing plan to sell a property. Knowing the questions to ask the tax professionals can make a huge difference in tax dollars paid versus tax dollars saved. And not being aware of some of the tax laws affecting real estate transactions can create liability. The Tax portion will provide an awareness of the many areas of the tax law and real estate, but the smart real estate professional will encourage their customers to seek professional tax advice from competent tax practitioners.
Module 202 – Technology and Investments
Today’s real estate professional must learn about the latest technology available to serve customers because consumers are demanding more knowledge and services than ever from real estate licensees. In GRI 202, Technology Tools and Resources will provide you with the technology knowledge and services that will make you stand out from the competition. Consumers have hundreds of opportunities to invest and many times an investor chooses a product because of the knowledge and sales ability of the salesperson. The Investment portion provides an introduction to investment real estate… real estate terminology, taxation, and principles of investing in real estate.
Real Estate Specialties
Module 301 – It’s More Than Just Sales
While the homeownership rate in the United States is the highest in its history, there are still millions of residential tenants residing in property owned and managed by others. In GRI 301, Property Management and Common Ownership is an introduction to property management and the forms of common ownership. Appraising will introduce the function of the appraisal, the steps in the appraisal process, and appraisal principles. Although 1031 Exchanges are available for other investments, Exchanging focuses on real estate exchanges, providing the terminology and principles of exchanging.
Module 302 – Thinking Outside the Box
n GRI 302, International Real Estate will introduce or expand the awareness of the many factors that must be taken into consideration when serving the real estate needs of international homebuyers or investors in the United States, Florida in particular.
How to Earn Your GRI Designation
The Graduate, Realtor® Institute program includes seven courses, available online or in a classroom. The full program consists of 105 coursework hours on topics such as marketing, profitability, listings and real estate law.
Each GRI series module combines a 15-hour course with a 1.5-hour exam. Each module is approved for continuing education credit or 15 hours of sales associate, broker/broker associate post-licensing credit. Students must complete all course work within 5 years to earn the designation.
After successfully completing all seven GRI modules, members is good standing with their Realtor membership, can receive the GRI Designation, diploma and pin and use the GRI Designation in promoting themselves, after the submission of the GRI Petition to Graduate Form to Florida Realtors. Fill out the GRI Petition to Graduate Form (PDF) and send it to Florida Realtors (see contact on form).