2025 Annual

RASM Conference & Expo:
Foundations and Innovations in Real Estate

Speakers & Sessions

Big ideas. Bold leaders. Click a name or session to learn more. 

Opening Session

9:30 AM - 11 AM

Lighting the Torch: From Foundations to Innovations with Industry Leaders

Ignite your RASM FIRE Conference & Expo experience with an exclusive panel of leading real estate brokers from across the region. These industry leaders will share insights on leadership, growth, and innovation, covering essential topics like succession planning, operations support, marketing, talent retention, property management, rentals, and thriving in luxury, waterfront, and commercial markets. This dynamic discussion will provide the knowledge and inspiration to keep your business on FIRE, setting the stage for a day of growth and transformation.

Moderator

Drayton Saunders +
President of Michael Saunders & Company

David Crawford +
Founder & Broker/Owner of Catalist Realty

Budge Huskey +
President & CEO of Premier Sotheby's International Realty

Brandy Loebker +
OP & Broker at Keller Williams Island Life Real Estate and KW Suncoast

Ellen O'Day +
Managing Broker for Coldwell Banker

Victoria Stultz +
Licensed Partner and Broker, Engel & Völkers Suncoast and Naples-Bonita-Estero

Morning Breakouts

Three concurrent breakout sessions

11:20 AM - Noon

Breakout Session (1/3)

The Luxury Glow: Elevating Experience Beyond Price

Luxury in real estate is more than just a price tag—it’s about creating an unforgettable experience. This session will explore how to market and sell luxury properties by focusing on the lifestyle, emotions, and exclusivity they provide. Attendees will learn strategies to position luxury listings, build strong client relationships, and craft narratives that resonate with high-net-worth individuals. Walk away with the insights to make your luxury properties shine.

Kim Ogilvie +
CEO of Kim Ogilvie Group at Michael Saunders & Company

Interviewer

Drew Russell +
Sarasota REALTOR® at Michael Saunders & Company

11:20 AM - Noon

Breakout Session (2/3)

Under Fire: The Changing Landscape of Insurance

The insurance market is shifting rapidly, and real estate professionals must adapt to keep deals on track. This session will dive into the latest challenges in property insurance, from rising premiums and coverage restrictions to legislative changes and risk mitigation strategies. Learn how to navigate these hurdles, educate your clients, and safeguard transactions in an industry that’s constantly under fire.

Patrick Del Medico +
Partner at Shepherd Insurance

11:20 AM - Noon

Breakout Session (3/3)

From the Ashes: What to Know About Condo Law and New Reforms

Recent changes to Florida’s condo safety regulations are reshaping the landscape for condo owners, buyers, and real estate professionals. This session will explore the new laws requiring mandatory inspections and reserve studies for condo buildings. Attendees will learn how these regulations impact property transactions and how to assist clients in navigating compliance. Get the insights you need to stay ahead in this evolving space.

Douglas Christy +
Attorney at Law

Erin Christy +
Attorney at Law

Luncheon Keynote

12:15 - 1:30 PM

Fireside Briefing: Key Legal and Market Insights for Florida Real Estate

Join the CEO and Associate General Counsel from Florida Realtors for a comprehensive State of the State address, examining the shifting landscape of Florida real estate. This session will cover critical legal updates, including key changes to contracts and addenda, along with the latest market trends shaping property transactions statewide. Attendees will gain a deeper understanding of how new regulations and evolving market conditions impact their business, and walk away with the knowledge to adapt and thrive in today’s dynamic real estate environment.

Margy Grant +
Florida REALTORS® CEO

Rich Swank +
Associate General Counsel, Florida REALTORS®

Fireside Chats

Three concurrent breakout sessions

2 - 2:30 PM

Breakout Session (1/3)

Stoking Connections: Embracing Global Diversity in Real Estate

In today’s global marketplace, cultural awareness is a crucial skill for real estate professionals. This session will explore how understanding diverse cultures can enhance client relationships, improve negotiation strategies, and expand your reach in international real estate. Attendees will learn effective communication techniques, how to tailor services for clients from various backgrounds, and gain insights into the growing importance of cultural competence in an increasingly interconnected world.

Maria Grulich +
Vice President of Commercial Real Estate and Global Business, Florida REALTORS®

Facilitator

Carla Rayman Kidd +
Director of Development and Strategic Engagement, Coldwell Banker Island Affiliates

2 - 2:30 PM

Breakout Session (2/3)

Burning Issues: Legislation Shaping Today’s Market

Stay ahead of the curve with an in-depth look at the legislation that is transforming Florida’s real estate market. This session will cover the latest laws and regulations impacting property transactions, from tax reforms to zoning changes and beyond. Attendees will gain critical insights into how these legislative shifts affect buyers, sellers, and industry professionals, and learn how to navigate these changes effectively to safeguard their business and stay competitive in a fast-evolving market.

Genessa Casanova +
Vice President of Government and Political Affairs, Florida REALTORS®

Facilitator

Max Brandow +
Vice President of Advocacy and Member Programs, REALTOR® Association of Sarasota Manatee

2 - 2:30 PM

Breakout Session (3/3)

The Commercial Sizzle: Emerging Trends in Land Development

Land development is at the forefront of commercial real estate opportunities, and staying ahead of emerging trends is essential. This session will explore the latest trends in land development, including market demands, zoning changes, and the future of mixed-use and sustainable projects. Attendees will learn how to identify profitable development opportunities, understand evolving regulations, and navigate the complexities of commercial real estate projects to stay competitive and fuel growth in this dynamic sector.

Frank Lambert +
Lambert Team at Premier Sotheby's International Realty

Facilitator

Tony Veldkamp +
SVN Commercial Advisory Group

Skills-Based Shorts

Three concurrent breakout sessions

2:40 - 3:10 PM

Breakout Session (1/3)

Don’t Get Burned: Navigating Pitfalls in Property Management and Rentals

Property management and rental investments come with their own set of challenges. This session will highlight common pitfalls in managing properties and analyzing rental opportunities, from tenant relations to maintenance and staying in compliance. Attendees will gain practical tips on mitigating risks, streamlining operations, and maximizing returns, all while avoiding costly mistakes. Learn how to navigate these hurdles with confidence and keep your property management business thriving in a competitive market.

Kendra Johnston +
Real Estate Investment Specialist

2:40 - 3:10 PM

Breakout Session (2/3)

Forged in Fire: Mastering Negotiation Strategies for Success

Negotiation is an art that can make or break a real estate deal. This session will uncover powerful techniques for successful negotiations, from building rapport and reading the room to handling objections and closing deals. In today’s shifting market, understanding and leveraging market data is key to guiding buyers and sellers with confidence. Attendees will learn how to integrate real-time data into high-stakes conversations, strengthen client relationships, and use creative solutions to achieve win-win outcomes. Walk away with the strategies and tools to negotiate with precision, communicate market insights effectively, and elevate your business in today’s competitive landscape.

Toni Zarghami +
Director of Business Development, Co-Owner of Zarghami Group

2:40 - 3:10 PM

Breakout Session (3/3)

Turning Up the Heat: Using AI to Generate Business through Marketing Content

Artificial Intelligence is revolutionizing the real estate industry, helping agents streamline tasks, enhance client interactions, and close deals more efficiently. This presentation will explore practical AI tools and strategies that can improve marketing, lead follow up, client communication, and time management. Learn how to leverage AI to stay ahead of the competition and maximize productivity in your day-to-day business!

Elliot Prout +
AI Architect at Raia

Closing Session

3:20 - 4:00 PM

In the Hot Seat: Economic Forces Shaping the Real Estate Market

Economic trends play a pivotal role in shaping the real estate landscape. This session will examine the key economic factors currently influencing property markets, including interest rates, inflation, and housing supply. Attendees will gain insights into how these trends impact property values, investment strategies, and market demand, and learn how to adapt their approach to stay competitive in a rapidly changing environment. Stay ahead of the curve by understanding the economic forces driving real estate today.

Brad O'Connor +
Chief Economist for Florida REALTORS®

Questions?

Contact Leah DeCesare at Leah@myrasm.com or call (941) 952-3415.

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