REALTOR® Association Announces Strategic Staff Reorganization

SARASOTA, Fla. (Thursday, December 16) – The REALTOR® Association of Sarasota and Manatee (RASM) has announced the reorganization of its staff structure along with the promotion of three executives: Max Brandow, Gina McCarthy, and Jesse Sunday. The staff changes have been implemented to support the future success of the growing Association.

Max Brandow has been promoted to Vice President of Advocacy and Member Programs. In his new role, Max will continue to lead the government affairs efforts at RASM, helping fight for private property rights and the real estate industry in the legislative arena. Additionally, he will be supervising the membership and education departments, ensuring that these programs continue to succeed as the Association’s membership grows. Max has worked for the REALTOR® Association for four years and was previously the Government Affairs Director.

Gina McCarthy, a staff member since 2016, has been promoted to Vice President of Communications and Engagement. Formerly the Communications and Marketing Director for RASM, her primary responsibilities in her new role will oversee the communications and marketing department, special events, and direct membership outreach. Gina will also be instrumental in supporting the growth of the RASM REALTORS® Charitable Foundation.

Jesse Sunday was promoted to Vice President of Operations and IT. A 17-year veteran with the REALTOR® Association, Jesse’s successful role in IT will continue with his expansion to oversee facility and store operations in his new position. Jesse will be responsible for operational systems at the office on Cattlemen Rd. in Sarasota as well as the future office currently under construction on Manatee Ave. in Bradenton, projected to open in the first quarter of 2022.

“This dynamic real estate market in Sarasota and Manatee requires us to adapt our staff structure to better support the future of this Association,” said Jeff Arakelian, Chief Executive Officer of the REALTOR® Association of Sarasota and Manatee. “We believe these changes reflect our commitment to continue to deliver valuable programs and services to our membership. Max, Gina, and Jesse will be key players in fostering strategic developments in three important areas of our Association.”

This is the first major restructuring of the Association’s staff organization since the merger of the Sarasota Association of REALTORS® and Manatee Association of REALTORS® in 2015. For more information about the Association’s staff, contact CEO Jeff Arakelian.