RASM Improves Member Communications with NoteRouter

At the REALTOR® Association of Sarasota and Manatee (RASM), clear, timely, and relevant communication is a priority. To better serve our members and reduce inbox overload, RASM has officially transitioned to NoteRouter as our primary communications platform.

This upgrade gives members more control over how they receive information while allowing RASM to deliver updates more efficiently and accurately.

What’s New and What It Means for You

A New Communication Preferences Page
One of the biggest improvements is the ability to choose the information you want to receive. Through a new preference center, members can manage their communication settings and opt in to the updates most relevant to their business while reducing messages that don’t apply to them.

Tell Us Your Preferences

Texting Keywords for Instant Information
Members can now text specific keywords to receive quick links and information without searching. Whether you’re looking for market statistics, upcoming events, classes, or staff directory, keyword texting delivers timely answers directly to your phone. Try it out! 

Text these keywords below to 941-952-3400

• STATS
• CALENDAR
• STAFF

Fewer, Smarter Emails
By using NoteRouter’s advanced segmentation and analytics, RASM can send more targeted messages to the right audiences. The result is fewer emails overall, higher engagement, and information that is easier to act on.

Better Data for Better Decisions
Behind the scenes, NoteRouter provides stronger analytics that allow RASM to track what is working and what is not. This enables continuous improvement and ensures members receive timely, useful, and high-value information.

Our Commitment to You

This transition reflects RASM’s ongoing commitment to modernize systems, respect members’ time, and communicate with purpose. Every email, text, or notification is now driven by clearer strategy, better data, and member choice.

Members are encouraged to explore the new communication preferences and take advantage of texting keywords to stay informed on their terms.

For questions or help updating your preferences, contact the RASM Communications team or visit MyRASM.com.