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Stay Alert, Stay Safe: A Reminder for REALTORS®
We’ve recently received a report from a member that serves as an important reminder: personal safety should always come first in your business.
Beyond the Event: Your 2025 Scholarship & Grant Impact


REALTORS® in Action: Supporting Children in Our Community
RASM members came together through the Community Outreach Committee to partner with Beds for Kids, helping prepare beds for local children in need while demonstrating the power of service and making a meaningful impact in our community.


Leadership Academy Class of 2026
The RASM Leadership Academy Class of 2026 is officially underway, beginning their journey with an engaging and impactful first week designed to build connections, develop leadership skills, and set the tone for the months ahead.

The Benefits of Investing in Florida as a Canadian
Florida continues to attract Canadian homebuyers seeking sunshine, lifestyle, and long-term investment opportunities. From diverse property options to tax advantages and vibrant coastal communities like Sarasota, discover why so many Canadians are choosing to call the Sunshine State their second home.

2027 Officer and Director Applications Now Open
Applications are now open for the 2027 RASM Officers and Board of Directors. This is an opportunity to step into a leadership role where you can contribute to key decisions, represent your peers, and play a part in shaping the future of the Association.

RASM Hosts 10th Annual Sporting Clays Tournament, Raising Over $11,700 for Local Charitable Efforts
RASM’s 10th Annual Sporting Clays Tournament brought together the local real estate community to raise over $11,700 in support of the RASM REALTORS® Charitable Foundation and its impact across Sarasota and Manatee counties.

REALTORS® Make Impact in D.C. and Tallahassee
The U.S. House passed a bipartisan housing bill aimed at boosting supply and affordability, while RASM REALTORS® advocated in Tallahassee for policies supporting housing, property rights, and insurance reform—highlighting the impact of REALTOR® advocacy at both national and state levels.

AI in Real Estate in 2026: The Opportunity is Huge - But so is the Liability
AI is transforming real estate, but it also brings serious legal risks. This article highlights key pitfalls, including fair housing violations, misinformation, and unauthorized legal guidance, and how agents can use AI responsibly.
February 2026 Real Estate Market Report: Trends in Sarasota and Manatee Counties
The REALTOR® Association of Sarasota and Manatee has released its February 2026 market report, highlighting diverging trends across counties and property types. Manatee County’s single-family market continued to grow, while Sarasota saw strong activity in the condo and townhome segment.

From Content to Closings: Elevating Your Professional Presence
Every time you post about a listing, a staging appointment, a broker preview, an inspection challenge, or a closing day celebration, you are doing more than filling a feed. You are building a living portfolio. You are showing potential and current clients what actually goes into the work behind each transaction.

Why the REALTORS® Political Action Committee Matters to Business Partners
Advocacy benefits more than REALTORS®. Discover how RPAC supports Business Partners and helps protect the business-friendly environment our industry depends on. See why companies like Sunshine Movers and Peace of Mind Home Inspections are stepping forward to strengthen real estate in our community.
January 2026 Real Estate Market Report: Trends in Sarasota and Manatee Counties
January 2026 reflects a housing market that is adjusting rather than slowing down. Overall inventory levels decreased, keeping the single-family market relatively balanced, while condo and townhome inventory remains higher and gives buyers more options. Pending sales increased across most property types, which typically signals stronger closed sales in the months ahead.

Introducing Brewed Connections: A New Way for REALTORS® to Connect at RASM
Starting March 5, the REALTOR® Association of Sarasota and Manatee is launching a brand-new networking experience designed with one goal in mind: making it easier for members to connect, build relationships, and feel more engaged with their association.
RASM REALTORS® Lead the Way in RPAC Advocacy and Fundraising
As REALTORS®, advocacy is one of the most important member benefits your association delivers, and in 2025, RASM members showed exactly what is possible when REALTORS® come together with a shared purpose.

Community Before Commission: How YPN Turns Real Connections Into Real Business
In a market like Sarasota and Manatee, people are not just buying a house. They are choosing a place to live their life. Schools, walkability, flood zones, storm history, traffic patterns, and local businesses all play a role in that decision. The REALTORS® who earn trust fastest are the ones who can explain those details clearly and confidently. That is where community before commission comes in.

Less Noise. More Value. A Smarter Way to Stay Connected with RASM.
Through recent focus groups and our member survey, one message came through clearly: your inbox is crowded, and you want communications from RASM to be timely, relevant, and worth your attention. The goal is simple: fewer emails, more relevance, and easier access to the information you care about most.

Out-of-State Migration to Sarasota and Manatee Counties Remains Strong in 2025
New data from Florida Realtors® shows that thousands of new residents continued to relocate to Sarasota and Manatee counties in 2025, reinforcing the region’s appeal to people from across the country and around the world.
Year‑End 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties
The REALTOR® Association of Sarasota and Manatee (RASM) has released its year‑end 2025 real‑estate market report, offering a comprehensive look at housing activity in both counties.

CREA Commercial Market Update Welcomes Lawrence Yun to RASM South
RASM was pleased to host Dr. Lawrence Yun, Chief Economist for the National Association of REALTORS®, for an in-person CREA Commercial Market Update on Tuesday, January 13, 2026, at our Sarasota office on Cattlemen Road. Presented by the Commercial Real Estate Alliance (CREA), the event drew about 100 attendees.
NAR Chief Economist Dr. Lawrence Yun Shares 2026 Economic Outlook with Sarasota Manatee REALTORS®
The REALTOR® Association of Sarasota and Manatee (RASM) welcomed Dr. Lawrence Yun, Chief Economist for the National Association of REALTORS® (NAR), to the RASM South office for a Commercial Market Update hosted by RASM’s Commercial Real Estate Alliance (CREA).

RASM Improves Member Communications with NoteRouter
To better serve our members and reduce inbox overload, RASM has officially transitioned to NoteRouter as our primary communications platform. This upgrade gives members more control over how they receive information while allowing RASM to deliver updates more efficiently and accurately.

A Fresh Start, Fueled by Purpose - What to Expect from YPN in 2026
I am so excited to be this year’s 2026 YPN Chair. As we head into the new year, there is strong momentum behind YPN, and we are approaching 2026 with clear intention and focus.
November 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties
November’s data highlights the need to evaluate each segment of the housing market on its own. While Sarasota experienced a notable increase in single-family home sales alongside softer condo activity, Manatee County showed the opposite trend. These contrasting patterns reinforce the value of working with local real estate professionals who understand the nuances of each market and can help buyers and sellers navigate shifting conditions.
RASM Honors 2025 Global Business Council Recognition Award Recipients
The REALTOR® Association of Sarasota and Manatee proudly recognizes the recipients of the 2025 Global Business Council (GBC) Recognition Award, honoring members who have demonstrated an outstanding commitment to global real estate education, international business, and support of global initiatives at the local, state, and national levels.

Building the Next Generation of Leaders: Julianna Burns, YPN Member of the Year
The Young Professionals Network (YPN) Member of the Year Award honors a member of the YPN who demonstrates exceptional leadership, initiative, and commitment to advancing the real estate profession. This year’s recipient, Julianna Burns, REALTOR® with Berkshire Hathaway HomeServices Florida Realty, exemplifies the spirit of the award through her unwavering commitment to mentorship, service, and professional excellence.

RASM Celebrates New Leadership at Winter Celebration
The REALTOR® Association of Sarasota and Manatee recently gathered for its annual Winter Celebration, a signature event that brings members together to reflect on the year behind us and look ahead to what is next. One of the evening’s most meaningful moments was the installation of RASM’s new Officers and Directors, officially welcoming the leadership team that will help guide the Association forward.