SESSIONS
Unlock game-changing strategies from today’s top real estate minds.
9—11 AM
Ballroom
Opening Keynote
The Spark Factor — Body Language for REALTORS®
Body Language with Interactive Elements
Get ready for a fast-paced, engaging program that will transform the way you connect with clients. In this interactive session, you’ll learn how to spark powerful first impressions, recognize the four factors that create charisma, and use new nonverbal techniques to assess credibility, nervousness, and potential deception with confidence. Discover practical tools like the True North method, paralanguage cues, and rapport-building strategies you can use in listing appointments, negotiations, and everyday conversations. Walk away ready to read people more accurately, establish trust faster, and make every interaction—from showings to phone calls—more effective and authentic.
Session led by Patti Wood
11:30 AM—12:15 PM
Shipyard
Morning Breakout
Ignite the Extraordinary — Redefining Service in the Luxury Market
Luxury
Luxury isn’t just sold—it’s ignited. Explore the flames of exceptional service and modern new construction trends to set your business apart in the high-end market.
Session led by Karen Greco and Victoria Stultz
11:30 AM—12:15 PM
Tampa
Morning Breakout
Fan the Flame — Marketing Strategies that Multiply Your Impact
Marketing
Most agents think they have a lead problem — but what they really have is a messaging problem. In this high-energy session, Kendall Bonner reveals how to ignite your marketing by aligning your message with the moments that actually move people. Discover how to proactively target more opportunities using strategic social intelligence, and create curiosity-driven content that speaks to the right clients at the right time. You’ll walk away with practical, repeatable strategies to attract, convert, and retain clients — and a plan to fuel your pipeline with marketing that truly catches fire.
Session led by Kendall Bonner
11:30 AM—12:15 PM
St. Petersburg
Morning Breakout
Embers of Change — Navigating the Shifting Legislative Landscape
Legislation
Protect your business before the sparks fly. This session dives into the latest updates from Tallahassee and what legislation this year could impact you, your clients, and your industry.
Session led by Genessa Casanova
Session moderated by Max Brandow
12:30—1:45 PM
Ballroom
Lunch Session Broker Panel
The Broker Bonfire — Collective Power of Leadership
Leadership
Gather around the flame for real talk with top brokers. Gain unfiltered insight, leadership lessons, and bold strategies to light the path forward.
Panelists include Murray Coleman, Mike Holland, Marcus Van Zant, and Michael Wyckoff
Session moderated by Ellen O'Day
2—2:45 PM
St. Petersburg
Afternoon Breakout
Fuel Your Future — Real Estate Strategies that Create Long-Term Freedom
Building Wealth
Small embers can spark empires. Learn proven strategies to build lasting wealth through real estate investing that fuels your future.
Session led by Marcus Scott
2—2:45 PM
Tampa
Afternoon Breakout
Stoking the Global Flame — Expanding Beyond Borders
Global
Light up new pathways with global opportunity. Explore trends, tactics, and connections to expand your reach beyond borders.
Session led by Corina Silva
2—2:45 PM
Shipyard
Afternoon Breakout
Extinguish Insurance Woes — What Every REALTOR® Needs to Know About Insurance
Insurance
Gain expert knowledge REALTORS® need in today’s market—understand Florida insurance trends and their impacts on clients for smoother closings. Come away with the #1 thing REALTORS® need to tell their clients.
Session led by Lisa Miller
3:15—4 PM
Ballroom
Closing Session
Keep the Flame Burning — Commitment, Accountability & Next Steps
Perspectives with 2025 Florida REALTORS® President
End the day with the spark that keeps the fire burning with an energizing moment to ignite your next steps.
