The Commercial Real Estate Alliance (CREA) is proud to welcome Dr. Lawrence Yun, Chief Economist for the National Association of REALTORS®, to Sarasota this January for our Annual Commercial Market Update. Widely regarded as one of the nation’s most trusted voices in real estate economics, Dr. Yun brings decades of research, analysis, and national perspective to the conversation—making this a rare opportunity for both commercial and residential professionals in our region.
Dr. Yun oversees NAR’s research group and produces some of the most closely watched economic forecasts in the industry. His insights regularly inform policymakers, industry leaders, and practitioners across the country. He appears frequently on major news outlets—including CNBC, Bloomberg, and Fox Business—and his economic commentary is cited in publications such as The Wall Street Journal, Forbes, and The New York Times. When he speaks, the industry listens.
At this event, Dr. Yun will deliver a comprehensive, high-level look at:
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The current state of the U.S. macroeconomy and what indicators matter most right now
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How Florida’s commercial real estate sector is performing compared to national trends
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Localized data and emerging patterns specific to Sarasota and Manatee Counties
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What REALTORS® should expect heading into 2026—and how to position themselves for success
Dr. Yun’s presentation goes far beyond charts and data points. He has a unique ability to translate complex economic shifts into actionable takeaways that help REALTORS® better serve their clients, adapt their business strategies, and anticipate where opportunities may arise next. Whether you're advising investors, navigating changing commercial demand, or simply trying to understand the forces shaping our market, this session offers clarity and direction you won’t find anywhere else.
Why You Should Attend
This is your chance to hear directly from the economist who shapes much of the national real estate conversation. Attendees will walk away with:
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A deeper understanding of the economic forces influencing real estate in 2026 and beyond
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Market-specific insights to help guide pricing, investment strategy, and client advising
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A competitive advantage in interpreting trends before they fully hit the market
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Confidence in communicating data-backed guidance to customers and colleagues
Plus, lunch is included, and seating is limited—making early registration essential.
Event Details
Tuesday, January 13, 2026
11:30 AM – 1:00 PM
RASM South
2320 Cattlemen Road, Sarasota, FL 34232
CREA Members: FREE
Non-CREA Members: $5


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